05 Nov Staying Ahead of The Curve: Why Innovation Still Matters
The key to remaining relevant and profitable amidst rapid change is to keep innovating.
We live in a world where we are seeing the constant turnover of companies as they are replaced with newer, more dynamic business models and service offerings that put the customer at their centre.
The key to remaining relevant and profitable amidst rapid change is to keep innovating. While it is overused and in some ways has lost its true meaning, innovation – real innovation that adds value to customers – is the differentiator when it comes to success and longevity. Small and medium enterprises, or SMEs, are well-equipped to stay ahead of the curve because of their ability to adapt quickly.