17 Nov How Hotels Can Take ‘Big Data’ Beyond the Buzzword
Recently, the travel industry has talked about tapping into big data to deliver customer personalization. But “big data” is much easier to toss around as a sexy buzzword than it is to actually accomplish.
The industry faces two major challenges: 1) collecting and processing data in order to draw correlations and connections in consumer travel habits, and 2) identifying customers in real-time as they browse booking sites to deliver highly personalized pricing and special offers.