Recently, the travel industry has talked about tapping into big data to deliver customer personalization. But “big data” is much easier to toss around as a sexy buzzword than it is to actually accomplish. The industry faces two major challenges: 1) collecting and processing data in...
2016 will be a year of action for companies. It will be the year that the companies that thrive will be those advancing down the customer obsession path — while those that downplay their customers’ needs will start to wither away. The good news? You and...
Despite big data’s promising benefits, few organizations have begun the essential steps to prepare for the adoption of new capabilities and data platforms. An industry survey of global companies found that only 35 percent have “robust processes for data capture, curation, validation, and retention.” Equally...
Big data analytics is being adopted at a rapid rate across every industry. It enables businesses to manage and analyze vast amounts of data at ultrafast speeds, and obtain valuable insights that can improve their decision-making processes. One of the industries that are reaping the benefits...